댓글 읽기 효과에 영향을 미치는 요인에 관한 연구

초록

This study tried to examine the effect of reading replies on the changes of attitudes towards the subject of online news articles. For that purpose, an experiment was conducted in which participants were asked to read an article and the replies attached. Attitudes were measured before and after reading replies. Another interest of this research was to examine factors affecting the attitude change after reading replies. It was found that while credibility of replies and efficacy belief of the news subject had negative impacts on the attitudes, individuals' information seeking characteristics gave positive impacts on the attitudes after reading replies. This study concludes with discussion and implications of the findings.

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