커피전문점 사용자의 경험가치 향상을 위한 UX디자인 속성 연구-고객여정지도와 허니콤 UX 디자인 모델을 중심으로 -

초록

In this study coffee house user experience(UX) formation process and the UX design attributes are investigated to enhance competitiveness of the coffee house. In order to identify such UX design attributes for the coffee house, we first collect coffee house selection attributes via literature review and analysis. We also elicited other experience attributes using the customer journey map method and in-depth interview on users. In addition, we developed UX design attributes selection principles consisting of 6 design rules based on Peter Morville’s UX honeycomb model. Finally, we classifies and refines those experience attributes into 42 UX design attributes using the affinity diagram and 2 rounds Delphi research. The resulting UX design attributes for the coffee house can play an important role in enhancing user experience and satisfaction level through fulfilling users’ demand for better service experience. Furthermore, our method for eliciting UX design attributes for better use experience can be used in other service sectors where user experience and value is a critical factor for user satisfaction and business competitiveness.

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