Research on Visual Reproduction of Chinese Auspicious Culture -Mainly with the New Year's Design of Shanghai Disney Resort-

초록

Chinese auspicious images came with the history of China for five thousand years. It is a human instinct to aspire after beauty. Since auspiciousness is one of the kinds of traditional Chinese cultures, and auspicious images are the treasury of modern design, it is necessary to study them from multiple angles. In this paper, a case study is carried out on there representation of traditional Chinese auspicious images in modern contexts. Furthermore, the Chinese auspicious images in the design for New Year 2020 in Shanghai Disney Resort are studied by using literature review, and the auspicious patterns, auspicious characters and auspicious colors are analyzed and studied centered on the design case. The results show that the new year design of Shanghai Disney Resort in 2020 is the outcome of innovative inheritance and reinterpretation of traditional auspicious images. In modern design, it provides essential value to regenerate and integrate the traditional culture. Auspicious images are an enormous treasury given by Chinese ancestors, which provides rich visual resources for the fusion of modern design and regeneration of traditional culture. Modern designers should continue to excavate the charm and value of auspicious images from the traditional auspicious ones, make rational use of such patterns and develop some new design ideas.

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