쌀 패키지디자인에 적용된 조형적 요소 분석 연구 - 국내외 PB브랜드를 중심으로 -

초록

Half of the world population lives on the staple crop of rice. Facing 2015 open rice market, domestic rice market will face the threat of cheap American rice. In this situation, major domestic logistic companies are toiling to intensify the PB brand strategies. This study compared the analysis of foreign PB brand rice packaging design factors that will be the direct competition to the domestic ones. By doing so, we verified the current status, find the problem, and deduct the ways to improve the competitiveness of the domestic PB brand rice packaging design. We find that the PB brand packaging components must have balanced creativity, esthetics, convenience in usage, identity, and symbolism, and especially, there must be a good link to the product’s image. By studying about domestic and foreign PB brand rice packaging design, we hope that Korean rice wins the competitiveness in coming global rice competition.

키워드