창작뮤지컬 관객의 유형과 유형별 특징에 관한 연구

초록

Most of the sales in the Korean domestic musical market are derived from licensed musicals. However, even when the productions of licensed musicals are successful, it is difficult to create a surplus in the market due to the requirement to pay royalties and dividends to the original licensing company. Under these limitations, awareness of original creative musical production is increasing and proving to be a good response to improve the profit structure of the musical theatre industry. Therefore, in order to revitalize creative musicals, this study analyzed the types of creative musical audiences and characteristics of audience types through Q methodology. For Q-sorting, 34 Q-samples and 30 P-samples were selected and conducted to be analyzed. The collected data was analyzed to determine major factors and derive the overall audience types using the PQMethod statistical program. Based on the results of the analysis, the creative musical audience type was classified into directing-preference type, work completeness-preference type, and actor preference type. Demographic characteristics did not show a significant impact on preference . This study revealed the audience types of creative musicals using Q methodology, a qualitative research methodology. The research results can be implemented in the planning and production of creative musicals to provide meaningful instruction for how to revitalize the domestic musical market in the future.

키워드