탈영토화 관점에서 AI 패션디자인 연구

초록

AI fashion is expanding modern the fashion field. In addition, various design cases using artificial intelligence are appearing even in fashion where the capabilities of creative designers are important. Accordingly, the aspects of AI fashion that appeared in modern fashion from the perspective of Deterritorialization of Deleuze were discussed. The purpose of the study is as follows. First, a method of interpreting Deleuze's Deterritorialization theory was presented as the basis for interpreting AI fashion. Second, the cases of AI fashion design are reviewed, and the types are classified. Third, the characteristics of AI fashion design were derived from the perspective of Deterritorialization. The research method was conducted in parallel with theoretical and case studies, and the concept of Deleuze's Deterritorialization theory was established for theoretical research and the basis of this study was established. For the case study, the case of AI fashion design by the top three designers, which was finally awarded at the 2023 'AI Fashion Week' final, was selected as the subject of the study. Accordingly, AI fashion design that appeared in modern fashion was discussed in terms of diversity and creativity, super-personalization and efficiency, transformation, and exaggeration, which are the perspectives of the Deterritorialization theory. From the point of view of Deterritorialization, AI fashion design is meaningful in that it proposed new aesthetics and creative expressions in the fashion field as a fashion communication medium that changes with the development of digital technology.

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