맞춤형 여가 스포츠 참여 AI 콘텐츠 서비스 연구 : 행동 유도성 이론을 바탕으로

초록

In this study, various interfaces related to AI appear in new and diverse forms other than the basic system. However, there is a lack of research on the function of the service and the user's perception according to it. In other words, there is a need for a purpose pursued between sports activity content and participants. Therefore, this study tried to confirm the direction of sports AI contents and help them to use them through the theory of action induction by sports activity group. This study conducted an online survey targeting Korean adults in their 20s to 50s who had experience participating in sports activities. As a result of a study related to AI leisure activity information provision content constructed based on the theory of inducing behavior of sports participants, they wanted customized information first, and then wanted AI information about leisure activities that they had no experience with. In addition, it was found that they wanted information about AI leisure activities every week. Through this, according to the development of digital technology, they want information from sports activities in various forms, and they can access other new activities by receiving information about leisure activities that they have not experienced from leisure activity participants. In addition, it was found that the participants in leisure activities did not simply receive information, but wanted to provide information in the leisure activities I am currently engaged in.

키워드