드라마 <파친코>에 드러난 글로컬리즘의 전략

초록

Apple TV+, a latecomer who jumped into the world of OTT belatedly, chose the novel Pachinko as an epoch-making story that is less repulsive, can satisfy universal emotions, and is not boring at the same time. Th e script, production, directing, and executive producer were hired as Korean-Americans, and a new drama was completed by adding a new narrative that deviated from the original. Reaping relatively good reviews both domestically and abroad after the drama was released, Apple TV+ created an opportunity to solidify its position in the fi erce OTT market. Th e story of the pain of Korean immigrants who left their homeland and people in the whirlpool of history and lived a difficult life was born and grew up in a foreign country and returned to Korea. Th e Korean diaspora got an opportunity to present the story of Korea to the world by riding on the shoulders of transnational OTT giants. All of these processes may be seen as exemplary phenomena of universal glocalism. However, it should be borne in mind that there was a process in which locals were embraced as part of the glocalization carried out by transnational corporations.

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