박물관 및 미술관의 전시 경험과 관련된 인스타그램 해시태그 분석 -영국국립박물관과 테이트 모던을 중심으로-

초록

The purpose of this study is to analyze the data of museum experiences through the lens of Instagram hashtags of British Museum and Tate Modern. In the former case, the hashtags of exhibition place and local information area occupy a high portion. On the other hands, the hashtags of exhibition place and art are highly presented in the latter case. The case of Tate Modern, which has a high presence at art than the British Museum, is deduced to be related to planning exhibition, collections and artistic activities. Concerning the top 30 of hashtags derived from this study, we can not find any hashtags in relation to artistic experience and appreciation of the exhibition. But it will be useful for the mutual exchange and diffusion of museum visual content through Instagram, if the results of this analysis are referred to marketing and communication, and used for hashtag form of creative expression in museums. The result of this convergence of art management and engineering will be developed to explore the significance of instagram posts of museum visitors.

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