Next Generation Mobile Convergence Service Analysis and Business Model Development Framework

초록

Next generation mobile communication will be developed by service-driven approach to realize human-centric mobile convergence services. As a preliminary research work on next generation mobile communication system, we have developed the scenario based service analysis process (2SAP) framework to derive core service technologies and functionalities. In this paper, we propose the next generation mobile convergence service business model creation methodology based on the 2SAP research framework. To achieve this goal, we first establish a service model which contains several components such as infrastructures, operations and service provisioning process. Then, after defining necessary components of business model including actors, their relationships, and roles, the next generation mobile services and business models can be created by including value flows to the developed service model.