정부정책에 대한 이해관계자 정책 프레임 비교연구: 금연정책을 중심으로

초록

In the context of government policy, policy stakeholders have their own respective perspectives or policy frames to highlight a specific aspect of the policy because they differ in value system, preferences, knowledge, and experiences. To identify the correspondence and difference of policy frames, this study carried out a text network analysis on texts containing policy claims of stakeholders. Specifically, we compared policy frames among seven stakeholders, focusing on the raising cigarette prices in 2015. In order to achieve the purpose of this study, 1) we compared policy frames of stakeholders by their types, and 2) we organized a socio-cognitive network, which integrates stakeholders’ perceptions and analyzed the patterns of change before and after policy decision making. The main implications of the analysis are as follows. First, interests of stakeholders vary considerably. While expert groups(medical/health) and interest groups focused on policy goals by concentrating non-pricing regulations after raising cigarette prices, civic groups and media (conservative/progressive) focused on social side effects caused by the raising cigarette prices. Second, non-price regulations were emphasized to lower the smoking rate. Cigarette box warning, and the regulation of secondhand smoke had a high social consensus. Finally, there was no consensus between the government and stakeholders regarding the increase in the price of cigarettes. Before the raising cigarette prices, a relatively wide range of frames including favor, opposition, and caution appeared, complicating the situation. However, the raising cigarette prices was recognized as a policy failure after the increase, in particular, the frame of the increase of the ordinary citizen tax was strong.

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