색약자를 고려한 홈쇼핑 웹 네비게이션 컬러유니버설디자인의 배색에 관한 연구-텍스트와 배경의 명암비를 중심으로-

초록

In the digital information society, color blindness are forced to be the information disadvantaged group, and it's difficult for them to access the website information. Therefore, in this study analyzed coloring of web navigation using the CCA(color contrast analyser)program, a contrast ratio evaluation tool, considering color blindness, and proposed improvement solutions for major domestic home shopping. The results of the study showed that 5out of 7 home shopping stores used R-series colors, and 4 out of 5 home shopping stores used R-series colors did not meet meet the KWCAG standard. In the application of color, it is difficult to recognize not only for the ordinary people but also for the color blindness if a clear contrast of brightness is not applied. Therefore, it is recommended that the color of the text be reimbursed with Monsell 10 colors with a brightness contrast of 4.5:1 or more, and that the colors of the G, B, PB, P,and RP be applied to improve visibility together with the icon bar records, or that color schemes such as the outer line be used in the text. This measure will contribute to the construction of a color universal design color environment in which color weaknesses are not inconvenienced by the site's color scheme.

키워드