정책 PR 네트워크 모형을 통한 정책 관계관리에 관한 연구:정책ㆍPRㆍ네트워크 이론의 학제간 접근을 중심으로

초록

This study examines public policy through an interdisciplinary approach using three theories policy science, PR communication, and network theory. Theoretical discussions of interrelations between the three theories result in the policy PR network model which is a new approach to complex policy processes. The policy PR network model is composed of three regions that are divided into two criteria. The first criteria is network density or the degree of interdependency from the network model and the second is the property of public policy from the public segmentation model. This paper also proposes characteristics of the new model and its practical implications in terms of network management strategies according to the specific regions. Finally, this study ends with the limitations of the study and implications for future studies.

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