낙관적 편향의 형성과 대처행동 의도: 일본 방사능 위험을 중심으로

Optimistic Bias of Risk Perception and Intention for Coping Behavior : Focusing on Japan Radiation Risk

초록

The purpose of this research is to examine the role of factors influencing optimistic bias and intention for coping behavior. An experiment was conducted with 100 college students in which two news articles were provided to two groups of participants. The content of the two articles was the same except for the name and affiliation of the informant. Thus, the participants could know the nationality of the informant. It was found that involvement and the nationality of the informant showed interaction effects to optimistic bias mainly by affecting risk perception of others. But optimistic bias did not influence behavioral intention.

키워드

optimistic bias; radiation; involvement; expert nationality; ELM; dual processing model; 낙관적 편향 편견; 방사능; 전문가 국적; 관여도; 정교화 가능성 모형; 이중처리
제목
낙관적 편향의 형성과 대처행동 의도: 일본 방사능 위험을 중심으로
제목 (타언어)
Optimistic Bias of Risk Perception and Intention for Coping Behavior : Focusing on Japan Radiation Risk
저자
이민영
발행일
2016
저널명
미디어 경제와 문화
권
14
호
1
페이지
85 ~ 123