언어 네트워크 분석을 통한 온라인게임 유저의 과금 성향 분석

초록

The purpose of this paper is to study users’ intention on paid game items through language network analysis. The functional item buying group considered the capabilities and strength of the game character as the most important factor for the winning of the games while the decorative game item buying users considered self-satisfaction for the unique outfit of their game character. Moreover, they reflected their game characters as themselves and another ego.

키워드