한·중 e-스포츠 참여자의 몰입도가 참여만족 및 스포츠 태도에 미치는 영향: 한국과 중국 비교연구

초록

The purpose of the study is to investigate the effect of Korean and Chinese e-sports participants' immersion on participation satisfaction and sports attitudes and differences between factors between the two countries. A total of 500 adults (250 copies in Korea and 250 copies in China) who have participated in League of Legends were selected as the subjects of this study, and the data processing was analyzed using the SPSS 26.0 program as follows. First, Korean and Chinese e-sports participants have shown significant differences in emotional attitudes among sub-factors of immersion, participation satisfaction, and sports attitude, and Chinese e-sports participants experienced higher than Korean e-sports participants. Second, Korean e-sports participants had a significant effect on satisfaction with participation only in behavioral commitment. In addition, Chinese e-sports participants had a significant effect on participation satisfaction. Third, cognitive commitment had a significant effect only on emotional attitudes in Korean e-sports participants, and behavioral commitment had a significant effect on sports attitudes. In addition, Chinese e-sports participants had a significant effect on sports attitudes only through cognitive commitment. Fourth, the satisfaction of participation of Korean and Chinese e-sports participants had a significant effect on both social and emotional attitudes, the sub-factors of sports attitudes. Although there were some differences between the two countries, it could be confirmed that the level of immersion formed through participation in e-sports is a factor that is transferred to participation satisfaction and sports attitude.

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