구찌(Gucci)의 패션 액세서리 하드웨어 디자인 유형 연구

초록

The purpose of this study is to categorize fashion accessory hardware design and reveal its characteristics by examining examples of Gucci's hardware design in the modern fashion world where the importance of total coordination is increasing and the role of fashion accessory is emphasized. In addition, recognizing that the importance of hardware design development is being emphasized in order to establish brand identity and differentiate brands, and through this, it is meaningful to make the development of hardware accessory more active for domestic brands. The research method is a study on design categorization of fashion accessory hardware, based on the literature study and case study to analyze Gucci's design cases. The research scope is limited to fashion accessories, where hardware is used as an essential element, and data from the 2015 F/W to 2020 S/S period, which is the debut collection of Alessandro Michele, were collected from the brand website. Gucci's hardware design is categorized into hardware that emphasizes brand identity, hardware that emphasizes formativeness, and hardware that emphasizes materiality. The results of the study on the characteristics are as follows. Firstly, The hardware designs that emphasize the brand identity actively reflected the brand uniqueness to the hardware, further highlighting the brand identity and presenting the brand's tradition and newness at the same time. Secondly, the hardware designs that emphasize formativeness expressed the formativeness of maximalism that combines free-spirited aesthetics and modern sense with the use of colorful decoration and bold colors, while using hardware as the main decoration and presenting a trendy design to present a modern and understated formative. Thirdly, the hardware designs that emphasize materiality are a casting technique, Press technique and setting technique that enhances the effect of exaggerated three-dimensional effect and decoration to meet the needs of the younger generation who want to express their own individuality.

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