소셜미디어 페이스북의 선거의제분석 연구 – 20대 총선을 중심으로 -

초록

The purpose of this study is to investigate the structure of the agenda that is formed through Facebook which agenda had a significance to social media users at a certain time. Also, this study was intended to confirm the basic assumption in the discussion theory that news and public agendas may differ. In this study, we tried to make an empirical comparison between the traditional news media and Facebook text that occurred during the same period in the particular event of election. The results of research suggests that there is a difference in the setting of the agenda among the individual communication channels, which have been commonly referred to as online media. Next, looking at the scope of the agenda setting, it was found that the portal has a broader range of agendas compared to Facebook. Finally, the two channels are different from each other in that the setting of the agenda does not automatically reflect the intent of the deciber alone and set the collective agenda by reading the responses of the listeners as an attribute.

키워드