손을 움켜쥐면 경제적 선택에 대한 인내심이 높아질까?: 체화된 자기 조절이 지연 보상 선택에 미치는 효과

초록

Based on the theory of embodied cognition, this study investigated the effect of bodily posture associated with self-regulation on economic decisions involving delayed rewards. Participants were randomly assigned to one of the two conditions: Firming condition where participants were asked to clasp a pen firmly against their palm and no-firming condition where participants were asked to hold pen loosely between their index and middle fingers. While maintaining the respective bodily posture, participants were then asked to make a series of monetary decision, which involves choices between smaller, immediate rewards (SIR) and larger, delayed rewards (LDR). The results demonstrated that, compared to those in the no-firming condition, participants in the firming condition were more likely to discount the value of delayed rewards in a lesser degree and choose larger, delayed rewards (LDR) instead of smaller, immediate rewards (SIR). The effect, however, was significant only when the size of LDR was small. The implication of this finding was discussed.

키워드

embodied cognition; delay-discounting; delayed rewards; discount rate; self-regulation; 체화된 인지; 지연 할인; 지연 보상; 할인율; 자기 조절
제목
손을 움켜쥐면 경제적 선택에 대한 인내심이 높아질까?: 체화된 자기 조절이 지연 보상 선택에 미치는 효과
저자
한승희; 차운아
DOI
10.21074/kjlcap.2014.15.1.199
발행일
2014-02
저널명
한국심리학회지: 소비자·광고
권
15
호
1
페이지
199 ~ 215