상세 보기
Securing Target Consumers and Markets through Developing Mission Statements An Analysis of Company Mission Statements
- Park, Lee Won;
- Kang, Byeongkwan;
- Choi, Myeong-In;
- Jeon, Seonki;
- Cho, Keonhee;
- ... Park, Sehyun;
- 외 1명
Citations
WEB OF SCIENCE
0Citations
SCOPUS
0초록
We explore the nature of industry mission statements, and how a comprehensive and directed mission statement could lead to securing loyal consumers and successful industry performance. Through collecting and analyzing data on industry mission statements, we organize keywords extracted from the analysis, and further suggest methods in which companies can expand on through a clearly targeted mission statement.
키워드
Brand image; Mission statement; Reputation; Consumer loyalty; Security
- 제목
- Securing Target Consumers and Markets through Developing Mission Statements An Analysis of Company Mission Statements
- 저자
- Park, Lee Won; Kang, Byeongkwan; Choi, Myeong-In; Jeon, Seonki; Cho, Keonhee; Chang, Hangbae; Park, Sehyun
- 발행일
- 2016-01
- 유형
- Proceedings Paper
- 저널명
- PROCEEDINGS OF 2016 IEEE 18TH INTERNATIONAL CONFERENCE ON HIGH PERFORMANCE COMPUTING AND COMMUNICATIONS; IEEE 14TH INTERNATIONAL CONFERENCE ON SMART CITY; IEEE 2ND INTERNATIONAL CONFERENCE ON DATA SCIENCE AND SYSTEMS (HPCC/SMARTCITY/DSS)
- 페이지
- 1536 ~ 1537
- 언어
- ENG
- 출판사
- IEEE
- 분량
- 2 페이지
- ISSN
- P 0000-0000