신유통업태 위주의 유통구조 변화가 국내 소비자 물가에미친 영향

초록

Manufacturers in Korea had pricing power by building sales agents, which dealt with their own products, such as agencies and direct sales stores and had maintained exclusive transaction and resale prices. However, the distribution structure has gone through rapid changes since the distribution market came to be fully liberalized in 1996 and new businesses including large-scale marts and on-line shopping malls, etc. have been grown. It is generally said that the large-scale distributors with bargaining power over transaction have contributed to a decline in prices of products by engaging in direct transactions with manufacturers and reducing the transaction costs of products. Precedent studies have turned out to be divided into the following two results: One result is that the distribution structure of new distribution businesses contributed to a decline in consumer prices; The other result is that they have increased consumer prices or have no influences on consumer prices.

키워드