Applying maturity framework to US cinema for analyzing the commercial culture industry

초록

In the 21st century, the culture industry is being focused as the core growth engine of the future because of its high value added potentials. At such time, it is important to map out a proper plan for flourishing the culture industry depending on the current situation of each nation. However, there is a difficult point in evaluating the current culture itself in that it is abstruse due to its intangible value so that the necessity of analysis method development only for culture industry is emphasized. This paper is aimed to suggest a potential framework in order to estimate the quality of commercial culture within the framework of industry. For this purpose, we borrowed the concept of the maturity model, which has been generally applied for evaluating the quality of an intangible field. As a representative commercial culture, we chose the film industry for the analysis. We established a maturity framework for commercial culture based on a case study of the US cinema industrial history as a representative free economic system. © 2015, Canadian Center of Science and Education. All rights reserved.

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