계획된 행위이론을 이용한 대학생의 SNS 온라인 추모의도 연구: 정치성향의 조절효과를 중심으로

초록

In the 21st century online mourning has spread worldwide and is viewed as a new way for the younger generations to participate in society. In this research, we examine preceding variables of intention to mourn online using the theory of planned behavior. In doing so, we also examine the moderating role of individuals’ political propensity. Results from a survey administered to college SNS users show that political propensity interacted with attitude and subjective norms in influencing intention. Results also show that the way political propensity interacts with attitude is opposite from the way it interfaces with subjective norms. Online mourning has recently spread worldwide and is viewed as a new way for the younger generations to participate in society. In this research, we examine preceding variables of intention to mourn online using the theory of planned behavior. In doing so, we also examine the moderating role of individuals’ political propensity. Results from a survey administered to college SNS users show that political propensity interacted with attitude and subjective norms in influencing intention. Results also show that the way political propensity interacts with attitude is opposite from the way it interfaces with subjective norms.

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