Analysis of Intention to Use Car Infotainment in the Context of Intrinsic and Extrinsic Motivations

초록

Car infotainment, one of the smart car services, is rapidly growing and changing the driver’s experience inside the vehicle. The goal of this study is to explain user intention to use car infotainment by proposing an extended technology acceptance model with motivational factors. The model draws context- related determinants from the motivational literature, categorizing motivational factors into extrinsic and intrinsic motivations. The results show that both extrinsic and intrinsic motivations are found to be important in explaining intention to use car infotainment; and then, this research has a significant result on a high level of intention when intrinsic motivations, perceived enjoyment and self-expressiveness, are stimulated.

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