프로골퍼들의 퍼블리시티권 법적 보호방안

초록

The recent emergence of new media has brought many changes to the sports media environment. In particular, in the case of golf, you can take lessons without spending any money, and many users are looking for it by accessing various lesson information through a video platform. Infringement of the publicity right of players is spreading by using the popularity of golf content to create video content using the private videos and photos of professional golfers, but it is difficult to determine whether the publicity right is infringed. In addition, laws and policies on the infringement and protection of publicity rights on video platforms have not been established, adding to confusion for many people. In the United States, many states have already enacted publicity rights laws to protect players' rights to publicity. In Korea, too, legislative discussions to protect the players' right to publicity should be discussed quickly. The right to publicity is the right to sanction the commercial use of personal information, images, photos, voices, and signatures. There were no regulations to protect the players' right to publicity. Therefore, in this study, the concept of the right to publicity and the problem of infringement of the publicity right of golf players through video platforms and social media are reviewed, and the remedy for the infringement of the right of publicity by golf players under the Korean law without regulations on the right of publicity.

키워드