클래식음악공연시장 내 예술조직의 경영성과에 영향을 미치는 요인에 관한 연구

초록

[Purpose]The purpose of this study is to investigate the factors which affect the business performance of classical arts organizations and to analyze empirically the relationship between the influenced factors and business performance. [Methodology]For this purpose, we examined previous studies related to the management performance and influencing factors of the arts organization. Then, explores the factors that affect the business performance through open－ended questions. Based on this, research models and hypotheses for empirical analysis were derived and data were collected for representatives and executives of classical arts organizations. The data were tested for reliability, validity, correlation, structural equation modeling analysis. [Findings]A total of 26 influential factors were derived from this study, which was typified by a total of six factors by factor analysis. Moreover, an empirical analysis showed that the operation and management factors, fund raising factors, performance planning factors, and marketing factors had a significant effect on the management performance. [Implications]This study is to establish practical management guidelines for improving the management performance of the classical arts organization and to contribute to the expansion of field research.

키워드