미디어 노출을 통한 스포츠 승부조작의 미디어 프레임 분석

초록

This study aims at selecting major broadcasters with public confidence and influential power (KBS, SBS, MBC, Channel A, TV Chosun, YTN, JTBC) along with major newspapers (Chosun Ilbo, JoongAng Ilbo, Donga Ilbo) to study the role of the media through an understanding of match fixing from the year 2010 to 2015 and through comparison and analysis of previous studies. ‘Sports match fixing’ was searched as a keyword through the internet portal site NAVER and after frame analysis of the 146 deduced articles, the following results were drawn. First, most reports were on the exposure and investigation of sports match fixing with 81 related articles (55.6%). Second, there were only 5 articles (3.4%) related to solution methods for sports match fixing. Third, it was found that media reports regarding solutions were lacking in other frame analysis studies which dealt with specific events other than match fixing as well. Thus, improvement methods for media reports were presented as follows. First, the media should not stop at presenting the problem of match fixing, which is the greatest interest of the greatest number of people, but it should give reports on basic and realistic solutions in various ways. Second, after reporting solutions to match fixing, the media should present reports on perceptions of the masses regarding match fixing and it should continuously report how the policies of relevant institutions are changing.

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