혼합현실 몰입형 설치 미디어에 대한 전시 수용 및 참여: 《얽힘(2023)》에 대한 사례 연구

초록

The purpose of this paper is to present a research model and variables to assess the reception of «Entanglement (2023)» from the perspective of computational creativity. Through a literature review of previous studies, our research team developed a research model and variables, which were tested using data collected from an online survey of 62 visitors. In summary, the hypothesis testing results indicate that sub-factors of intrinsic motivation and perceived value do not affect the degree of satisfaction. For perceived experience quality, all sub-factors of interactive media, scenography, and exhibition environment show significant correlations with the degree of satisfaction. Additionally, as the degrees of immersion (ρ=0.631, p<0.01) and difficulty (ρ=0.328, p<0.01) increase, so does the degree of satisfaction. From both academic and practical standpoints, this study is meaningful in validating an evaluative methodology for measuring the reception of exhibitions related to artificial nature, a key theme in the realms of art and aesthetics.

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