중국의 파트너십과 프로세스혁신의 관계가 기업의 성과에 미치는 영향에 대한 연구-시장지향성의 조절효과를 중심으로-

초록

In today’s highly competitive global marketplace, companies must value process innovation to maintain competitive advantage. These process innovations have the advantage of improving supply chain such as production, sales, procurement, and distribution, responding appropriately to customer satisfaction, quickly preempting new products, and increasing market share and competitive advantage. China’s small and medium-sized export-import manufacturing enterprises have limited knowledge and resources compared to large enterprises, making it difficult to pursue their own innovation development. In order to get out of this embarrassing situation for Chinese SME import and export enterprises, this study analyzed the relationship between partnership and process innovation and the effect on the performance of the company. This study analyzes the relationship between the relationship between the factors derived from this study and the performance of the firm. The purpose of this study is to present the moderating effects of the relationship between the factors according to the level of market orientation. To verify this, a questionnaire survey was conducted on 201 companies in the Bohai Economic Zone and the Yangtze River Delta region in China. As a result, partnership supplier cooperation has a positive (+) impact on process innovation. Second, corporate process innovation has a positive (+) impact on firm performance. Third, there is a moderating effect of market orientation on the effect of partnership supplier cooperation on process innovation. Chinese companies that are introducing SCM should recognize the importance of doing process innovation in the entire supply chain based on partnership building on the basis of supply chain integration. In the previous research, it was found that the companies that built the SCM had invested in the internal process, but in this study, it was concluded that the supplier cooperation of the partnership for the supply chain integration improves the process innovation. Respectively.

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