상인 조직화에 따른 골목상권 자영업자의 코로나19 전후 경영성과 분석

초록

· Research topics: This study tested the average differences in sales in 2019 and 2020 of self‐employed business owners of alley commercial area according to merchants’ being organized. · Research background: This study attempted to examine the main effects of whether to join the merchant association and whether to franchise on sales in 2019 and sales in 2020, and the interaction effect between the merchant association and the franchise membership status. · Differences from prior research: This study analyzed the business performance according to the merchants’ being organized type targeting the alley commercial area, out of the scope of the research subject centered on the traditional market. · Research method: A two‐way ANOVA was performed using SPSS 22 · Research results: First, in the case of stores affiliated with the Merchants Association and the case of franchises, both 2019 and 2020 sales were found to be high. Second, the interaction effect between the merchant association membership status and the franchise membership status was found to be significant for both 2019 and 2020 sales. · Contribution points and expected effects: For self‐sustainability of the alley commercial area, it is necessary to maximize economy of scale and network effects through merchants’ being organized, support of 'commercialization' and support of 'management modernization'.

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