신제품 개발을 통한 내생적 지역 활성화 연구 -일본 아키타현 사례를 중심으로-

초록

The purpose of this paper is to analyze a case on the endogenous regional revitalization in Japan by developing new products. For the purpose, it analyzes the process of developing new product in the Akita Prefecture, a typical declining region in Japan. The main organization in charge of the new product development is Akita Shokusai Produce(ASP). ASP had been established to promote the revitalization of Akita region and to increase employments through developing new products based on Akita agricultural produce. ASP had developed new products, named Doraje, which had been based on famous Akita Edamame(Japanese blue bean), and succeeded in the market. An important point found in this ASP’s case is the combination of local and external knowledge. The development of Doraje resulted from combined capabilities of ASP and Gakijawa Aya, a Japanese pastry expert. This suggests that absorption and combination of external knowledge, coupled with endogenous factors which has been pointed out by previous research is essential. In other words, it would be important to build a structure that can absorb and utilize various knowledge of outside region, along with developing and accumulating regional capabilities.

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