메타포가 아이디어 발상에 미치는 효과에 관한 연구 - 비주얼커뮤니케이션 디자인사례연구 중심으로 -

초록

Metaphor as a creative means and study has been proved in many fields of studies, but in the field of design, the study on the metaphor is in the beginning step.This study pursues the effects of creative visual communication design influenced by metaphor in the future and its potential efficiency on ideas as well. Also this study gives the direction to designers to strengthen their creativity using metaphor. Through the case study of metaphor shown in the field of visual communication design, the specialty of metaphor has been analyzed and effects and relativity of metaphor in the visual communication design has been studied.As the result of the analysis in the case study, in the visual communication design, in other words, visual communication design, the value of metaphor could be clearly identified. As well as all designers who will have to lead creative economy especially next generation designers must have ability to create ideas with a new value and to communicate most of all. In the era of keen global competition, to design a new future, fixed ideas, prejudice and stereotype must be overcome.In that sense, metaphor is a strong tool and a treasure box to lead a new transformation of ideas by means of transforming existing ideas to a new one.To use the effects of metaphor presented in this study should be essentially followed by the education study of visual communication in depth .In the future, the direction of the study is to educate for creating a new ideas. This kind of education will be a wonderful weapon to give a new perspective to next generation creators who have difficulties in making a new ideas.

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