문화콘텐츠 스토리텔링 소재로서 고전서사의 가치

초록

Today, there are many discussions on cultural contents. However, it is important that a new cultural industry called cultural content is literally a new phenomenon as differentiated from conventional culture and art categories as a reflection on historical trends of each era. Based on the viewpoints above, this study focused on values of traditional narration as a material of creation for cultural content storytelling. For a long time, the traditional narration has gone through involvement of audiences as well as verification, containing any universal sentiment of population. Both cultural content and traditional narration has common in something, i.e. they accept cultural values of contemporary populations and acquire popular supports as a product from such acceptance to expand or reproduce themselves. The values of traditional narration as primitive source of cultural content's creative materials or scenario include 1) universality of traditional narration beyond any era, 2) expansion of time and space through fantasy, and 3) unexpected reversal based on familiarity. In this study, the universality of traditional narration was discussed in reference to a film titled 〈Chunhyangdyeon〉 and an animation work titled 〈Yobi, The Five Tailed Fox, 2006〉. The expansion of imagination with the help of fantasy was found in a TV drama titled 〈The Legend-the Story of the First King's Four God〉. And unexpected reversal based on familiarity was addressed in the analysis of McDonald's TV commercials and a TV drama titled 〈Hyangdanjeon〉. Conclusively, these approaches and analyses on traditional narration reflect changed media environment and thereby extend the sphere of traditional narration, ultimately expanding the sphere of materials and horizons in terms of cultural content storytelling.

키워드