중국 전자상거래시장의 현황과 향후전망

초록

The e-Commerce market in China has a number of challenges such as the lack of legal and regulatory framework and the lack of reliance on e-commerce, level of informatization, as well as the lacks of information infrastructure, payment systems, logistic systems, and skilled human resources. It is forecasted that the B2B market will show fast growth in security certification system, Internet payment and logistic services while small B2B services will experience M&As in the coming years. B2C market will not be able to show a drastic growth and the C2C market will attain further growth and the business model providing services to C2C clients will become a major revenue sources henceforth. The purpose of this paper is to be of good service to the companies to enter into the e-Commerce market in China.

키워드