중·노년 여성의 웰빙 추구 성향에 따른 화장품 사용 및 만족도

초록

The purpose of this study is to analyze the use and satisfaction on cosmetics of middle- and old-aged womenwith well-being pursuit disposition. A survey was conducted from January 20 to February 10 in 2006. The statisticalanalysis methods used to analyze the 393 middle- and old- aged female subjects were frequency analysis,reliability analysis, factor analysis, cluster analysis, crosstab, and multiple regression analysis.First, middle- and old-aged women were using functional cosmetics for wrinkle and whitening as well as skinlotion, moisture lotion and nutritive cream. They applied basic skin make-up only or partial make-up on the eyesand lips. Second, the well-being pursuit disposition factors were determined to be eco-friendly pursuit disposition,economical pursuit disposition, and health pursuit disposition. The well-being pursuit disposition factors had aneffect on satisfaction of basic cosmetics. While the economical pursuit disposition factor had an effect onsatisfaction of colored cosmetics. Third, the clusters from well-being pursuit disposition were determined to be well-being unconcerned group, eco-friendly concerned group, economical concerned group, and health concernedgroup. The proportion of subjects applying basic and colored cosmetics was high in health concerned group.

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