삼양라면 60주년 캠페인 [평범하게, 위대하게] 사례 연구

초록

Commemorating its 60th anniversary, Samyang Foods produced a branded content [Ordinarily Extraordinary]. The goal of this marketing campaign was not only to reflect upon the founding values of Samyang Ramyun, but also to promise to continue to deliver authentic products to its customers. Although the content is reflective of a common marketing communication method, its unique universe, convincing story plot, and solid cast triggered the content to go viral amongst the MZ generation and helped drive up company’s sales. I found these distinctive elements to have an academic significance and hence examined them in detail.

키워드