경제뉴스에서 보도 프레임과 수용자 정치 성향의 상호작용 효과가 정책 지지와 공유 의도에 미치는 영향
Interaction effects of frame and ideological tendency of news users on policy support and intention to share in economic news

초록

This study examined how attribution of responsibility frame and ideological tendency of news users interact in economic news. Through this, this study observed how interaction affects support intention, and sharing intention of economic policy. 296 people participated in the experiment. The experimental research was conducted by between-subjects factorial design of 2(attribution of responsibility frame: domestic environment, overseas environment) X 2(ideological tendency of news users: progressive, conservative). According to the research results(<Figure 1>, <Figure 2>), the interaction between attribution of responsibility frame and ideological tendency of news users was observed in the intent to support and share in economic policy. When seeking responsibility in the domestic environment, conservative news users showed low support for economic policies. In addition, conservative news users expressed lower intentions to share than progressive news users regardless of where the responsibility lies. According to the results of this study, ideological trends of news users are found to affect the frame effect. The ideological trend of news users has been shown to increase or decrease the persuasive effect of economic news. When the frame effect is combined with ideological trends of news users, the influence of economic news has been confirmed to be greater. Above all, it is worth noting the impact of frame form on conservative news users. Conservative news users expressed greater support for economic policy when exposed to the overseas environment than to the domestic environment-focused attribute of responsibility frame. After conservative news users experience frames that are responsible for the overseas environment, the level of sharing of economic policies has also been confirmed to increase as much as progressive news users. It can be understood that the negative perception of conservative news users decreases when finding the cause of economic problems on a wider scale. [Figure 1] The impact of the attribution of responsibility frame and ideological tendency of news users on intention to support economic policy The results of this study give implications to domestic media. Applying this research result can infer what kind of news form amplifies ideological polarization in Korean society. Economic problems arise from a combination of various factors. However, pointing out the cause of economic problems limited to domestic situations or governments can encourage ideological polarization of news users. This study presents both academic significance and practical implications by combining the characteristics of messages and news users in the economic news sector. [Figure 2] The impact of the attribution of responsibility frame and ideological tendency of news users on intention to share economic policy

키워드

책임귀인 프레임수용자의 정치 성향경제뉴스실험 연구정책 지지와 공유Attribution of responsibility frameIdeological tendency of news usersEconomic newsExperimental research
제목
경제뉴스에서 보도 프레임과 수용자 정치 성향의 상호작용 효과가 정책 지지와 공유 의도에 미치는 영향
제목 (타언어)
Interaction effects of frame and ideological tendency of news users on policy support and intention to share in economic news
저자
김은정성동규
DOI
10.52558/ISM.2021.04.22.1.81
발행일
2021-04
저널명
정보사회와 미디어
22
1
페이지
81 ~ 111