공간대여 서비스와 소비자의 일치성에 관한 연구: 매니저와 소비자의 비교를 중심으로

초록

Business to lend space suitable for users' purposes is expanding. Space lending business including shared offices such as co-working space and office space rental has been developed as many different types of business model. Premium reading rooms, one of the space lending businesses, are expanding in quantity away from the image of traditional reading rooms by providing facilities that can generate productive learning effects for users through innovation in space compartmentalization and interior facilities. Despite this quantitative growth in space rental business, there is insufficient research on the impact of the accessibility to space rental services and consumers’ congruences on favorability. This study identified the factors that make up of the space lending service called premium reading room and analyzed the effects of accessibility on the space and internal environmental factors, facilities within the service and consumers' consistency in using space lending service on facility satisfaction and customer satisfaction. It also analyzed the impact of consumers' facility satisfaction and customer satisfaction on their favorability. In summary, the results of this research show that accessibility to the space and facilities within the service have significant effects on customers’ facility satisfaction, and that internal environmental factors do not significantly affect customers’ facility satisfaction. It was identified that accessibility to facilities is an important factor that greatly affects users' willingness to reuse services.

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