ScholarWorks@중앙대학교

초록

This study explores the characteristics of a metaversial art ecosystem through a qualitative study of new artists and collectors working in the metaverse. Recently, the following new phenomena have emerged in metaverse: Firstly, the introduction of new artists and collectors. Secondly, the development of new art creation methods and business models applying cutting-edge technology. Thirdly, the establishment of a community of artists and collectors towards the artists’ brand value co-creation. This phenomenon, is due to the decentralized structure of metaverse that allows direct communication and exchange between artists and collectors without a powerful medium such as galleries and auction companies. It can have a positive effect on the expansion of the art market by dismantling and reorganizing the boundaries between artists-collectors, professionals-amateurs, and high arts-commercial arts, by creating a new layer that is differentiated from the existing art world.

키워드