ScholarWorks@중앙대학교

초록

This study aims to provide operational strategies for university sports facilities in South Korea and China by identifying key operational factors, distinguishing differences, and offering practical strategies through Importance-Performance Analysis (IPA). The research analyzed university sports facility users in both countries using frequency analysis, exploratory factor analysis, reliability analysis, paired t-tests, and IPA. The results show that both countries share common factors such as facility standards, systematic exercise guidance, professional knowledge, user-oriented attitudes, pricing, functionality of equipment, responsiveness to complaints, proactive service, and real-time information. However, differences were also identified. South Korea prioritizes facility maintenance, trust through cooperation, and service excellence, while China values spacious exercise areas, prompt issue resolution, and a variety of modern facilities. Additionally, South Korea emphasizes reasonable product pricing and convenience facilities, whereas China focuses on politeness, neat appearance, and reliability. By recognizing these differences, the study suggests ways to enhance service quality and aims to provide standardized reference data for leading universities in Asia.

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