스크린골프이용객의 라이프스타일과 참여동기가 스크린골프 선택속성에 미치는 영향

초록

The purpose of this study was to offer information for development in screen golf industry, which is one part of golf industry, by closely examining which influence the lifestyle and participatory motive have upon attributes of selecting screen golf course targeting users of screen golf course. The results of this study are as follows. First, lifestyle according to socio-demographic characteristics was evaluated the health pursuit most highly in groups with their 40s and with golf exercise in over 7 years. The group with graduation from graduate school showed the aspect of fashion pursuit most highly. The group, which exercises screen golf in more than 7 times a week, was indicated lethargy most highly. Second, as for a participatory motive according to socio-demographic characteristics, the skill achievement and pleasure were indicated a high motive in order of groups with their 50s, 20s, 40s, and 30s. Extrinsic ostentation was indicated a high motive in order of groups with their 30s, 20s, 50s, and 40s. Social gathering was indicated to be in order of groups with their 50s, 30s, 40s, and 20s. Even educational level was shown the significant difference in social gathering, and was indicated to be in order of groups with graduate-school graduate, university graduate, and high school graduate. Third, lifestyle has positive influence upon attributes of selecting screen golf course. Service factor in selective attributes is having influence in order of achievement desire and health pursuit. Expense is having influence in order of fashion pursuit and health pursuit. The fashion pursuit was indicated to have influence upon the facilities. Fourth, a participatory motive is having positive influence upon attributes of selecting screen golf course. Convenience factor in selective attributes is influencing social gathering. Expense is having influence in order of skill achievement and non-motive. The facility was indicated to have influence in order of pleasure and skill achievement. Generally, the lifestyle and participatory motive according to socio-demographic characteristics were indicated to have difference. The lifestyle and participatory motive were indicated to significant influence upon selective attributes.

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