중국 수출제조기업의 전략적 지향성이 친환경공급사슬관리와 수출성과에 미치는 영향

초록

Recently, manufacturing companies in China have been challenged by the strengthened green trade barriers put in place in developed countries. Green supply chain management (SCM) practices are considered a solution that can address such challenges. In relevant literature, it has been hypothesized that strategic orientation has contributed to improvements in green SCM. Therefore, this study aims to investigate the impact of strategic orientation on green SCM and the export performance of manufacturing companies in China. To this end, a questionnaire survey was conducted among export manufacturing enterprises in China and the data collected was analyzed using partial least squares (PLS). The conclusions are as follows: Market orientation has a positive effect on technology orientation and environmental orientation; technology orientation and environmental orientation have a positive (＋) influence on the entire green supply chain; and, environmental orientation has an influence on green supply chain management. Moreover, internal environmental and customer management have a positive effect on green SCM, but supplier management has no influence on it.

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