K-콘텐츠 담화에 나타난 한국 사회 담론의 화용론적 의미 구성

초록

This study analyzes the discourses of various genres of K-content from a pragmatic perspective and to systematically examines the ways in which meaning is constructed. The study employed a qualitative discourse analysis method, and the data consisted of dramas, films, entertainment programs, and popular music lyrics. The analysis focused on utterances and lyrical units. The analytical process proceeded through the stages of data collection, utterance segmentation, categorization, coding, and theoretical application. The findings of the study can be summarized as follows: First, K-content discourse is not merely represented but constructed through pragmatic speech strategies. Second, discourse patterns such as hierarchy and inequality, competition and entrance examinations, and consolation and recovery are realized through pragmatic structures including implicature, evaluative speech acts, and politeness strategies for relational adjustment. Third, K-content functions as a discursive device that organizes interpretive structures through modes of utterance. This study is significant in that it expands the framework of pragmatic analysis and proposes a methodology for analyzing K-content discourse. However, the study is limited by the relatively small number of analyzed texts and by its text-centered approach, which does not include actual audience interpretation processes or responses.

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