문화도시 특성이 도시정체성과 도시브랜드 형성에 미치는 영향에 관한 연구 : 부천 문화도시를 중심으로

초록

This study, the main characteristics constituting a cultural city were identified, and the relationship between these characteristics and their influence on the formation of urban identity and city brand was sought for sustainability of the cultural city. This study was conducted in Bucheon, one of the seven primary cultural cities selected by theMinistry of Culture, Sports and Tourismin 2019. Based on previous research on the characteristics and components of a city and the factors that form a cultural city, measurement items were developed to derive the main characteristics constituting a cultural city. Based on a total of 235 valid questionnaires, the characteristics of a cultural city were derived, and then the influence relationship between city identity and city brand was analyzed. The main results of this study are as follows. First, the characteristics of the cultural city were identified as "Cultural City Foundation", "Natural Environment Factor", and "Social and Cultural Factor". Second, these three factors were shown to have a significant effect on city identity and city brand. Third, it was confirmed that strengthening urban identity is a very important factor in forming a city brand, whichmeans that it is necessary to strengthen the identity of the city and establish necessary conditions for development into a cultural city. If the identity of the city is established based on the characteristics of the cultural city identified in this study and the influence of these characteristics, and the shortcomings are supplemented, it will be possible to achieve sustainable development as a cultural city in the future. In addition, it is necessary to develop contents unique to each city in consideration of the differentiation and governance of each city to strengthen its identity. The results of this study are expected to be used as basic data for identifying the characteristics of other cultural cities as well as Bucheon and seeking development directions in the future.

키워드