게임사의 위기상황에 따른 이용자의 위기 직면 태도 연구 : 확률형 아이템 비즈니스 모델 반발을 중심으로

초록

This Study conducted a comparative analysis between user types on the effect of crisis on game user attitudes when a crisis event occurred at game companies, and analyzed the impact of in-game social interaction, billing intentions, and corporate image on user churn. We found the following results Significant differences were found between gender, community usage, usage time, and payment groups, and in-game social interaction, payment intent, and corporate image had a significant impact on user churn.

키워드