이러닝 서비스 품질과 학습자 특성이 학습자 태도와 재 이용의도에 미치는 영향 - 고차요인모델을 이용한 통합적 검증 -

초록

The purpose of this study is 1) to iden tify the high-order factor structure of e-learning quality characteristics and learner characteristics, and 2) to inve stigate the integrated influence of e-l earning quality characteristics and le arner characteristics on consumer att itude and intention of re-use. To this end, a causal relationship model con sisting of a second-order model was proposed and tested through a struct ural equation model. Data were colle cted from a total of 408 from college students who have a e-learning expe rience. The results of the analysis are as follows. First, the higher-order fact or structure of e-learning quality and learner characteristics was found to be valid. Second, e-learning quality a nd learner characteristics have a posi tive effect on learners' attitude and re -use intention. Third, learners' attitude toward e-learning has a positive effect on re-use intention. Fourth, the influe nce of e-learning quality and learner characteristics on learner attitude var ied according to gender. The study extends the view of the existing study in that the second-order model is intr oduced in the study of e-learning, and the e-learning quality and learner cha racteristics are analyzed in an integra ted way.

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