디지털 텍스타일 프린팅의 실사 이미지 활용 연구 - 브랜드 제품개발사례의 분석을 중심으로 -

초록

The field of textile design can became possible to develop the product which applies a new expression method of actual image by supplementing the disadvantage according to the process of existing printing method together with the development of digital technology. Recently various attempts have been made to construct original and creative visual associative relationship as a method of assigning high added value in the development of textile printing product, utilizing the artistic and cultural values which the photography had, focused on the foreign brand-name manufacturers. Accordingly, this study was to investigate the advent of photograph arts which became foundation of actual image in the digital textile design, and periodic change process. In addition, this study was to investigate it in order to suggest the utilization direction of actual image which could lead global digital textile printing market in the future by surveying⋅analyzing the development cases of foreign brand product that utilized the artistry and formativeness effectively which the photography had from an aesthetic point of view. As for the research methodology and research scope, this study was to examine the theory of meaning and value as formative arts about the process to acquire its position as formative arts with the technological development using the literature materials like domestic and foreign single book and scholarly journal, and paper, etc., focused on the form of expression like Chronophotography, Photomontage, and Pop art. Based on the research, this study was to investigate the direction of artistic value that the actual image should pursue in the field of modern digital textile printing. In the product development cases applying to the actual image, this study was to examine the Field Candy, Masculine, and Coordonne' product development cases for recent three years and analyze the formative characteristics of actual image applied to the product using Paul Smith, Mary Katrantzou, Givency, ACNE Studio's apparel, fashion accessory product, and living design product which showed the innovative changes, combing the digital textile printing with the formative arts. As a result, this study has found out that the expression of actual textile became available by applying the techniques like Photomontage and Photo collage, etc. as form of expression of photograph art by making the actual image motive, by assigning a value of formative arts, and by emphasizing the reality and power of description which the photography had. Furthermore, this study has shown that the various genres of formative expression could be used freely by using diverse expression effects that the computer graphic program could create. In addition, it could induce the visual optical illusion, show the emotional visual effect like humorousness, and suggest that the development of space-friendly product to suit could be available by using the actual visual effect of photograph. Likewise, this study has found out that that the creative design expression with the artistic values could be available by grafting the social and artistic values which the photograph had with the textile design in utilizing the actual image for the development of digital textile printing product. Furthermore, it was to provide theory which became important means to give commercial high added value as well as to give artistic values with the use of actual image for the development of digital textile printing product.

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