<치즈인더트랩>을 통해 본 웹툰의 매체변환에 대한 이용자 반응 연구

초록

Continuing evolution of digital media and expanding commercial content market are driving an increased interest in media conversion. In particular in Korea webtoon has emerged as a narrative source. However, most spin-offs of webtoon hardly get good reviews, because they have failed to understand the needs of users. Thus in this paper, we attempt an analysis of a spin-off case in order to find suggestive implications for media conversion. We chose Cheese in the Trap for the study, because its evaluation has changed from mostly positive to mostly negative during the series were seen on TV for 8 weeks. Unlike most previous studies about media conversion only dealing with structural analysis, this study gauge the audiences’ reactions toward the structural changes. This study focuses on three issues: how the TV series adapted the narratives of the webtoon Cheese in the Trap; how users’ attitude changes from the TV show start to end; and what are core elements for successful media conversion. To solve the issues, we compared the original story and the adapted version to find the difference in a way to deliver context using Chatman’s narrative theories. Then we evaluate the feasibility of story adaptation according to viewers’ responses of the TV show in each episode.

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