벤처기업 CEO의 전략지향성과 혁신분위기가 신제품 개발성과와 창업의도에 미치는 영향

초록

This paper explored the new product performance and entrepreneurial intention between strategic orientation and innovation climate in venture business' CEO. First, this study investigated how strategic orientation(customer orientation, competitor orientation, technology orientation) affected innovation climate, and then analyzed how innovation climate influenced new product development performance and entrepreneurial intentions. Second, how technology orientation affected new product development performance, and then analyzed how new product performance influenced entrepreneurial intentions. We administerd a survey with 150 venture business’ CEOs located in the metropolitan area. The analysis results indicate that technology orientation affects innovation climate. According to the analysis, innovation climate also affect new product performance, and technology orientation affect new product performance then new product performance influences entrepreneurial intentions. This study shows the casual relationship between variables including strategic orientation, innovation climate, new product performance and entrepreneurial intentions. In particular, this finding confirms that technology orientation as one of strategic orientation affects new product performance and entrepreneurial intentions.

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