비콘기반 모바일 패션 O2O 서비스 활성화를 위한 정보품질특성 연구

초록

This study aimed to figure out a relationship between usefulness and performance variables that recognized DQ characteristics, context relevance, and self-efficacy from a view of DQ value and task-technology fit and confirm the importance of data features in terms of mobile fashion O2O (online to offline) service. For this, we selected 380 samples of experimental customers and carried out the verification of reliability and validity and an analysis on evaluation models and paths by using SPSS20.00 and AMOS 20.0. The result of the study is as follows. First of all, as a result of an analysis on a relationship in path between the quality of data about fashion O2O service, context relevance, self-efficiency, DQ value, and task-technology fit, internal DQ had a significant effect on DQ value and task-technology fit, but situational DQ didn’t significantly affect them. Also, expressional DQ didn’t have a significant influence on DQ value, but significantly affected task-technology fit. Accessible DQ had a significant effect on the DQ value and task-technology fit. Furthermore, context relevance didn’t significantly affect both of them, but self-efficiency affected them. Second, as a result of an analysis on a relationship in path between task-technology fit, DQ usefulness, and performance, the DQ value significantly affected task-technology fit and DQ usefulness, the task-technology fit had a significant effect on the DQ usefulness, and the DQ usefulness significantly affected performance.

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